With Google leading the race for online marketing infrastructure, can Yahoo be far behind? The Yahoo Search Marketing tool is another very powerful tool for online marketing and is quite different from Google's AdWords and AdSense. Yahoo Search Marketing is related to the vast number of portals and communities which come under the Yahoo umbrella. Within the Yahoo Search Marketing program, there are many options which can be customized to suit your requirement and the choice is dependant on the demographics of the customer you are looking for and your budget.

Different Search Engine Means Different Algorithm

Overture ( http://www.accuracast.com/services/ppc-management/overture.php ) has announced that sponsored results on Yahoo! will be streamlined to make them easier for customers to read. The new ad style is very similar to Google's. We have a copy of Overture's email to all their advertisers, informing them of the change.

Yahoo! is now offering an easy way to submit all your Web pages to their search engine. It's a simplified version of Google Sitemaps, by means of a text file that contains a list of your site's URLs. In the past, you could only submit your home page to Yahoo!. With this new option you can submit all your site's pages in a single submission.

Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed. I've read a lot about how difficult it is getting listed, and how frustrating it is - so maybe I am just very lucky. Then again, if you follow the same steps that have ALWAYS worked for me, there is no reason to believe that they won't work for you too. So I wanted to share with you in four short steps how to get listed.