It's getting increasingly difficult to reach your targeted audience these days by simply using email. Even if you have a large ezine list there's no guarantee your message will be read. This is because today's' spam filters and firewalls may block or delete your email before it even reaches your intended audience. A great alternative solution is to use RSS.

An RSS feed is created in a non-HTML format called XML. RSS readers or aggregators can interpret and display that coding, but Web browsers can't. Soon, RSS/XML readers will be part of every browser and e-mail software. But for now, you need a separate reader.

Are you always looking for new and better ways to market your web site? Search engines are always on the look out for fresh content. When doing a search you don't want old content popping up, you want to have the most up to date information. Search engines will generally reward those sites which provide new content on a regular basis ie daily or even bi-weekly.

I have a quick question to ask you... "do you know How-To set up your own BLOG and RSS Feed so you Too can take advantage of all the benefits Blogs and RSS(Real Simple Syndication) have to offer you and your business?"

In the last few weeks, adding feeds to My Yahoo has been next to impossible. Here's a solution that worked for me with a feedburner feed.

Despite all the hype and fuss surrounding RSS recently, for the majority of mainstream Internet users, RSS still remains a mysterious orange button sitting on your web site. They are totally unaware of this new method of syndicating information on the web.

RSS is fast becoming an obsession for me. I didn't plan for it to be that way. It just happened.

So You Want to Be A Podcaster?

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data.

If you happen to be a blogger, you must be perfectly aware what role RSS (Really Simple Syndication) plays in the blogging world. This new way of sharing and distributing content has spread across the web like wildfire in the past few years. And blogs have played a major part in this dynamic growth, catapulting the technology in the stratosphere in a very short amount of time.