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Branding by definition is an identity of a good or service that separates one from others of a similar offering For example, Kleenex is a brand of Facial Tissue

In business the big challenge has always been to determine the best return for the money you spend to get customers That challenge is no different on the internet, just more complex

Web masters (usually website owners) and content providers began optimizing sites for search engines in the mid-1990s, at first this merely meant you built a website, checked it for spelling errors and then submit it to search engines to be cataloged Much like a self service library might be run