In past columns, I've beat the drum of keeping your in-store media segments simple It's worth revisiting the reasons simple advertising spots will generally outperform glossy ad spots in your signage content

The internet has become such a ubiquitous part of our lives that it's hard to remember how we lived before its debut Years ago, most people researched brands and products by visiting retailers and speaking with their employees

Years ago, website owners were happy to have people visiting their sites, even if they had no idea what those visitors wanted Things have changed

Digital signage is far from new The technology debuted years ago and has evolved quickly as its penetration has expanded in every sector

One of the most common strategies in deploying a digital signage network is to generate revenue through advertising There are a couple ways in which this is done

For years, researchers have known that certain colors can evoke specific emotional responses What's more, various hues have cultural connotations that can elicit different reactions or inferences based upon heritage and ethnicity

Digital signage is evolving and the technology has begun to seep into a number of consumer-driven industries Movie theaters, shopping malls, financial services firms, and grocery stores have been using the technology for years

Have you ever watched a television commercial, engrossed in the visuals, but confused about its purpose For example, think back to the last car commercial you watched

Since the expense of buying and deploying a digital signage network is one of the most common concerns for business owners, it's a good idea to explore this territory again We've talked about the associated costs of hardware, software, and content in the past

For those people who have been operating their digital signage networks for a few years, innovative ideas are scarce It's easy to become entrenched in an established way of doing things

If you're selling advertising throughout your signage network, you obviously need to cater to your advertisers One of the ways in which project managers try to do this is by measuring a number of variables