SEO Marketing Articles

Karrie Beth

Karrie Beth is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com ), a leading Web and permission-based email marketing service.

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One of the first pieces of information that you will find in any email marketing knowledge base is the CAN SPAM act This act was a response to the rampant practice of spamming that was numbering billions of mails daily all over the world

Top 3 Things That Trigger Email Spam Filters

Spam filters can be quite tricky to contend with especially if it is your mails that the filter is trying to block This is a common problem that is faced by most bulk email marketers
Free email marketing is a branch of a larger type of marketing called bulk email marketing In theory, this is quite a good way to market online because the costs of production are low, the reach is nearly 100%, and you can target just the people that you want
Spam filters can be viewed by the world in two ways: they can be the best invention since sliced bread or they are the tools to send businesses to bankruptcy One can imagine that the latter view is held by people who get affected the most by these filters – namely spammers

Email Marketing 101: How do Spam Filters Work?

Spam filters are software that is designed to block out unsolicited bulk emails These filters are usually part of an email client and analyze mails as they come into a user’s mailbox
Email marketing has genuinely come a long way for some internet entities like the major booksellers and music magnates Most of these entities have made email marketing work for them in a truly unique way
Looking to spice up your e-mail marketing campaign Need that special something, something snazzy, stand apart, and attention grabbing for your subject line
Just like a newspaper sells on the strength of the copy in it, bulk email marketing becomes accepted in a person’s inbox only because of the nature of the subject line and copy Of course, a big part is played by getting an opt-in from the prospect to receive emails

Email Subject Lines: How to Avoid Spam Filters

SPAM filters are very highly sensitized to the contents of e-mail marketing campaign messages They are created to detect any possible sign of SPAM in the message, so that they retain as many clients for their e-mail services
Any email marketing knowledge base that you go to will give you this as one of the most important email marketing tips – choose your subject lines carefully Subject line may seem like an innocuous part of an email marketing campaign but they are so much more
Email open rates are a mechanism to derive the results of how many recipients of emails have actually ended up opening the bulk emails that were sent by a specific online marketing entity These rates are calculated after a function from with the email calls on an image from the online marketer’s server
Email marketing is a very effective way to reach out to new customers, across the world It is also very cheap as compared to the conventional means of promotion

How to Write an Email That Avoids Spam Filters

By the time you read this article, all the spam filters in the world have just gotten that much smarter on how to anticipate spam Spam is a tricky business

Email Spam Filters: 5 Big Triggers

One of the biggest worries for any online marketer is to have one’s time and effort go down the drain when spam filters classify the marketing material sent as spam Trying to beat a filter is not an easy task because these filters use complicated mathematics to try and learn for themselves what is spam and what is not

10 Email Marketing Best Practices

Most people around the world spend a lot of time on the Internet to check their emails As a result, companies organize email marketing campaigns to stay in touch with their clients and promote their products and services

Sending Bulk Email the Wrong Way: 3 Blunders

Bulk email marketing can be looked at from two perspectives: you are either a spammer by choice or you are spammer unknowingly The difference between these two is quite blurred and in the eyes of most prospective customers that you want to serve, you would probably end up being a spammer anyway

When to Send Bulk Emails: An Easy Guide

Bulk email marketing is the technique of sending bulk emails to a large database of email addresses in the hope of eliciting sales Considering that there are parallels to this activity in the offline world like advertising, there must also be some rules of when the activity must occur
Bulk email marketing is the method of sending bulk emails to a massive database of email address owners as a mode of advertisement for products and services This is a crucial selling tool for most online marketers today as it cuts the cost of advertising dramatically, possibly even making the online advertising budget zero
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