1 Prepare a strategy first or prepare to pay for it Too often, agencies will respond to a request for price with a full proposal, including lots of content to be created, micro sites to be built and links to be built without a clear strategy in place

For years now flash websites have been the bane of my life as an SEO professional I don’t know how many times I have had to explain to a website owner or designer that the amazing, innovative flash website they built is completely useless for natural search engine results