Henry Cass
Henry Cass is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com/resources/OtherResource/Email-Newsletter ) a leading Web and permission-based service for sending newsletters
Articles by this Author
Email Newsletters: 3 Ways to Improve Delivery
- By Henry Cass
- Published 10/18/2009
- Marketing
- Unrated
Email newsletters are one of the methods of letting your trusted customers know that there are updates that you would like to share with them This method originated with the online news service agencies that sent news updates as nearly live feeds to recipients
Writing Great Subject Lines For Email Newsletters
- By Henry Cass
- Published 10/18/2009
- Marketing
- Unrated
If admission to a secret club of society can only be done with the help of a password, then subject lines are what will get a recipient of your email newsletters to open your emails Newsletters in general are a pretty tricky business, especially if you are not actually a news service provider
Email Marketing Tips - 3 Ways to Use Video Email
- By Henry Cass
- Published 10/17/2009
- Marketing
- Unrated
One way that is sure to grab the attention of the recipients of your HTML e-mails is to include a video segment or clipping For particular events or offers, the use of video can convey a much more powerful message and be highly effective for your purposes
Email Marketing Tips: 3 Ways to Improve Your Copy
- By Henry Cass
- Published 10/15/2009
- Internet
- Unrated
E-mail marketing is a great way to spread the message about your campaign Newsletters or messages can be designed to have attractive appearances, filled with classy design, images, video clips and much more
Improving Opens of Your Email Newsletters: 4 Tips
- By Henry Cass
- Published 10/15/2009
- Internet
- Unrated
Email newsletters are a great way to communicate with your subscribed customers and recipients However, communicating through a newsletter is a very specialized skill and cannot be considered to be an act of simply typing out news in an HTML format and sending it out to many customers
Email Newsletters - 4 Tips For Beginners
- By Henry Cass
- Published 10/11/2009
- Marketing
- Unrated
By taking the decision to start using email newsletters as a medium of information, you have probably taken one of the most positive steps towards communicating one-on-one with your customers However, beware if you believe that this is an easy method to deal with
How To Send CAN-SPAM Compliant Email Newsletters
- By Henry Cass
- Published 10/8/2009
- Marketing
- Unrated
CAN-SPAM is piece of legislation enacted by the US government as a response to the widespread protest against the practice of sending unsolicited mails The legislation basically outlines categorically how email addresses should be acquired, how they should be sent, and how they should be drafted
5 Design Elements of Downloaded HTML Email Templates
- By Henry Cass
- Published 10/8/2009
- Marketing
- Unrated
When you download HTML email templates, the first consideration that you pay to the templates are how well they appeal to you visually This can be a challenging task to the non-graphical eye
Email Newsletters: 3 Tips For Small Businesses
- By Henry Cass
- Published 10/8/2009
- Marketing
- Unrated
Email newsletters are a method of letting your customers know about possible updates on anything that is connected with your business, products, and services Additionally, newsletters are also used as an electronic form of the humble newspaper – a reincarnation of the newspaper which is used by millions of net users worldwide
Email Marketing Tips: 3 Ways to Avoid Spam Filters
- By Henry Cass
- Published 10/8/2009
- Marketing
- Unrated
E-mail marketing is the most efficient, timely, and attractive way of reaching out to your clientele Newsletters in particular can give a personalized touch to the recipient, by including information that might be of specific interest to them
Finding A Purpose For Your Email Newsletter: 3 Tips
- By Henry Cass
- Published 09/17/2009
- Marketing
- Unrated
While it’s easy to get carried away with the visual appeal of the Email newsletter, use it wisely and with a clear intention It is not enough to send a pretty newsletter that leaves your reader unclear about its purpose
Email Newsletters: A Guide For New Email Marketers
- By Henry Cass
- Published 09/17/2009
- Marketing
- Unrated
New to the email marketing scene Trying to create a newsletter and not sure where to start
How to Craft Award-Winning Newsletters: Four Tips
- By Henry Cass
- Published 09/12/2009
- Marketing
- Unrated
Email newsletters have become a very important means of communication between subscribers and companies Some companies are able to design their own newsletters; while some others make use of free newsletter templates available on the Internet
