It may not be something we like to admit, but we live in a world where a demand for immediate satisfaction is the norm No longer can companies spend generations building a reputation based on quality, customer service and longevity

Here are seven top tips for reaching and retaining your audience; 1 Pick your target carefully

In order to make any reasonable commentary on marketing to women in the early part of the 21st century it is first essential that the position of women as consumers is stated as definitely as possible To start with the most startling of stats, according to a report from 2000, “women purchase or influence the purchase of 80% of all consumer goods and influence 80% of all healthcare decisions