Before the web came along, small businesses often had very little control over the publicity they could generate in the press, even when sending out press releases They had to submit their news to a traditional press distribution or media wire service, which was often expensive and provided no guarantee that their news would ever be mentioned anywhere in a newspaper, magazine, or other publication

If you had to guess, how many web sites would you say that you visit in a typical day Only a few

For small businesses today, the web is a significant tool for promotion, advertising, lead generation, customer relationship management, and many other business-related activities But there’s more to a successful web site than just the web site itself

I’ve been reading a lot lately about the “summer slow down” that many businesses experience during the summer months While not all businesses experience this, it can be a serious problem for those that do have to deal with fewer customers, slower sales cycles, and decreasing revenue during the summer