An essential step toward success in your CPA practice is to have a clear vision CPA practitioners need to be dreamers to become successful

In my work as a consultant helping other CPAs to market their CPA firms, one objection I hear often is “But Salim, I just barely have enough time to do the work to deliver my services to my clients I simply can’t spare a lot of time to think about marketing

Testimonials are one of my favorite low-cost but high-impact tools to grow my CPA practice Getting testimonials from happy clients is an important thing to do and creates a powerful tool for marketing your accounting firm

Most accounting practice websites suck They’re passive

Truth be told, you don’t have to be an award winning copywriter to create effective marketing materials for your CPA practice I found out a number of years back that even the “pros” use templates to create ads and sales letters that get results

When it comes to selling things, the human tendency to package can make life easier When you’re marketing yourself and trying to sign on new clients, you’ll want to take full advantage of aspect of human psychology

With the ease and low cost of electronic communication, some CPA practitioners question the value of continuing to send paper newsletters Paper newsletters serve some functions that electronic communications can’t, and that makes them valuable as a way to grow your CPA practice

Most CPAs don’t have a strong enough foundation on the subject of marketing Even in college, we focus a lot on accounting theory and hardly learn anything about real world marketing, despite the fact that many CPAs will be, effectively, small business owners running their own practices

Pricing is critical to the success of any professional practice or business In fact, many books and articles have been written solely on the subject of pricing

If you’re a CPA who’s working on improving your marketing, and you’ve already made the time for marketing, positioned yourself as the expert, and packaged your services…and you have a steady stream of leads flowing in--the next step is “meeting with the prospect” and “selling” them on your service, right

One of the best ways that I know to build any accounting practice effortlessly is to position yourself as an expert in your field When you position yourself as an expert, you have instantly differentiated yourself from your competitors

One of the most powerful ways that I know to build any CPA practice effortlessly is to position yourself as an expert in your field When you position yourself as an expert, you have instantly differentiated yourself from your competitors

The single biggest complaint that small business owners have about their accountants is “My CPA doesn’t stay in touch with me” That is by far the biggest reason why a client will change their CPA…

One of the biggest complaints I hear from CPAs is a poor return on marketing dollars The reason these CPA practitioners get poor results is because they don’t understand the difference between good and bad marketing