Paul M. Jerard Jr.
Paul Jerard is director of Yoga teacher training at Aura in RI. He's a master instructor of martial arts and Yoga. He teaches that along with fitness. He wrote: Is Running a Yoga Business Right for You? For Yoga students who want to be a teacher.
http://www.yoga-teacher-training.org/index.html
Articles by this Author
What You Should Know Before You Write Web Sales Copy (Part 2)
- By Paul M. Jerard Jr.
- Published 02/8/2009
- Unrated
What is the most effective form of advertising you can think of? If you said, "The Internet," you are right - in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy.
What You Should Know Before You Write Web Sales Copy (Part 1)
- By Paul M. Jerard Jr.
- Published 02/8/2009
- Unrated
The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, "Fly Paper Theory."
Internet Sales Letter Magic
- By Paul M. Jerard Jr.
- Published 02/8/2009
- Unrated
Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not have to be pretty in order to be effective.