Search engine optimisation, commonly referred to as SEO, is the work carried out on and for a particular website in order to have it ranking highly on major search engines for key search terms related to its content In other words, if you run a website offering advice on search engine optimisation, you want it to rank number one in the search engines when someone searches for “search engine optimisation”

When it comes to designing a website there are some very simple things to do and some very simple things not to do to make it a successful design and achieve what it is being created for Funny then, that too many designers still don’t do what they should – and do what they shouldn’t

The strategy of creating ‘linkbait’ is a common one used by search engine optimisation (SEO) specialists and involves creating content designed specifically to attract backlinks to a site from other websites The more incoming backlinks you have to a website, the more the major search engines will favour it on their search engine results pages (SERPs)

There’s more to the success of an ecommerce website than its design but good design IS the biggest determining factor A good ecommerce web design will result in far more sales than a poor design, that’s just fact