Until recently, businesses had well-established "rules of engagement" that dictated how to talk to prospects, customers, vendors and competitors But with the recent ascent of social media into the business arena, those rules of engagement have been set aside and new rules are being written

Successful businesses are built on sales, and sales only occur when a customer meets the needs of a customer who has found the business Therefore, business owners need to constantly market their business in order to offer their products and services to new customers