Large and mid-size companies usually have a large budget for advertising, and often a Public Relations department that handles it, either hiring people in-house or out-sourcing to a designer, copywriter, and web-designer Small business owners may have a budget for advertising, but it's generally small, and they don't have the expertise to do it themselves

There's a lot of talk about network marketing, also called multi-level marketing, and people have strong opinions about it, both pro and con While some people love it, and seemingly make a good living at it, others feel it is a scam, just like the pyramid or ponzi schemes