In 2007, the Pew Internet & American Life study found that one in ten internet users had a job that required them to self-promote or market their name online Two years later, it found that the share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years, from 8% in 2005 to 35%, and it’s very likely that with the internet being at the front and center of international business, this proportion will continue to increase in step