In yester years, business cards used to be attached to almost every form of merchandise and transference from one business to the next during the holiday season Such business cards usually had a corporate good wish or tiding for the season directed specifically to the company as an entity; as time progressed, these business cards were transformed and substituted by corporate Christmas cards, that still maintained the same essence of sending a good tiding or wish to another company

Knowing the ways in which consumers make the choice to purchase any specific product or service and not another is the key to the success in sales all through the year; however, this knowledge is of the utmost importance during the Christmas holiday season The main three points by which any consumer will select a product are: Browsing, Selecting, and Purchasing