Most marketing experts prescribe “what works” as if the same techniques apply regardless of how you feel about them Unlike pills that can be swallowed with a grimace and with a lack of enthusiasm for this type of remedy, however, marketing yourself requires positive participation in the process

Last week I went on an intensive search for articles to populate my new site for a vacation rental condo in Maui Since Maui is a very popular tourist destination, I assumed it would be easy to find some good-quality content about it

A few years back, the firm MarketingExperiments ran tests of product names and domain names using Google Adwords, with results that could very well impress company and product namers to employ this method By changing just the name in identical ads, the research team was able to show significant differences in click-through rates from otherwise identical text ads

In recent years, while helping clients distribute press releases on PRWeb, Ereleases, Emailwire, Officialwire and a few other paid press release distribution services (and using those services myself), I have learned a few important pointers that I haven't seen other publicity experts discuss 1

Here’s a question I received not long ago from someone whose income consists of writing and editing fees from clients: "Is it really worth all the time it takes to create and market infoproducts If your normal revenue-generating activities bring you $50 or $100 an hour (or more), why spend it on planning, writing and marketing these little projects

“Is it really worth developing information products instead of spending that time and energy working for clients” I’m often asked this question, and the answer is yes… as long as you avoid the top three mistakes I see others make when creating their first infoproduct

The other day I asked about 100 people who had signed up for a session on developing infoproducts what was their biggest concern about creating their first information product To my surprise, less than 10 percent said they worried most about the technicalities of the product creation process or felt a lack of confidence that anyone would buy

Search engine optimization (SEO) is a powerful no-cost way to attract potential buyers to your home-study course or other product However, to get the best results with this marketing method, begin your consideration of SEO not after you have created your product but way earlier – before you’ve even selected the topic

Imagine how far you could go in your career personally or how far you could take your company if you could snap your fingers and get an audience with a Senator, a CEO, a New York book publisher, Oprah Winfrey’s producer or some other VIP Postcards can open the door

Did you know that it costs five times as much to sell to a new customer as to sell something else to the same customer Although this fact is far from a marketing secret, it’s a rare company that takes full advantage of this important dynamic

"Aren't teleseminars being superseded by webinars" This is a reasonable question

"Should I charge more for those who attend my live seminar than those who buy the recording" The answer depends on your primary purpose for presenting teleseminars

Whether you call it a company slogan, a tag line, a strapline, a logline, a branding statement, a positioning statement, a motto or a memory hook, this refers to a phrase that follows the company name in website headers, in print ads, on business cards and everywhere else Ideally, the slogan should say something interesting in a snappy way

Whether you sell leadership training or ping-pong tables, health care plans or lawn mower gizmos, you need a constant flow of potential customers – likely ones – to turn into actual clients Postcards are an inexpensive, easily managed, highly controllable means of generating leads

You’re having a slow week or a slow month Or you see a week or month looming that’s been slow in the past

Here's an incredibly simple system a smart local printing company uses month after month after month to get new customers into its shop to place an order Like all successful postcard marketing campaigns, it started with strategic thinking: What category of people could serve as a reliable source of new customers

Here's a postcard campaign that was profitable for me some years back To get more speaking engagements, I wanted to be represented by more speakers bureaus

Someone asked me if postcards are a good marketing tool for a recession Yes, they are

Not satisfied with the response you’re getting from sales pages on your web site, email marketing blasts and other promotional copy Hiring a copywriter for a complete makeover will cost big bucks

Whether consumers or business buyers, people today are skeptical and tight with their discretionary money If customers have been slow to sign up for your paid offerings, try these practical copywriting exercises to increase the persuasive power of your marketing pitches