SEO Marketing Articles

Warren Miller

Warren Miller is the lead marketing consultant for Lazer Promotions - a 'new media' marketing agency that delivers customized solutions through new technologies. They just launched the Lazer Alliance membership club to help business owners to get ahead online, featuring various marketing solutions, one-on-one consulting and more.
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 Articles by this Author

Has the recent global recession affected your everyday life Unfortunately, being one of the worst recessions since the Great Depression, millions of people around the world have certainly felt the impact

Is Search Engine Optimization Here to Stay?

Technology is changing at such a rapid rate in today’s world that if you follow a particular current trend, you may only find it outdated and replaced by another in the blink of an eye Many Internet experts are beginning to state that the search engines are becoming more inefficient on a daily basis and that a lot of websites that have been optimized for them will soon find themselves on the outside looking in

Effective Mobile Marketing Strategies

Despite being relatively new to the internet marketing scene, mobile marketing is making its mark as a method with extreme potential Since mobile marketing is not well known as of yet, it is important to find all the facts about this strategy

Making Use of an Optimization Engine

If you like speed, then you must probably like race cars with their F1 customized engines If you like fast growth for your business, then you must like having an optimization engine

The 4 Ps of Marketing

On a theoretical level, marketing is often defined under 4 heads – known in certain circles as 'the 4Ps' These essential marketing elements usually need to be intermingled within an online framework to deliver a complete, return-driven, focused marketing campaign on an ongoing basis

Email Marketing ROI Remains High

The Internet continues to be among the most effective and most profitable avenues for businesses looking to improve their brands recognition Of the many ways to market a business online, email marketing continues to be one of the most popular - and for good reason

A Few Things About Search Engine Optimization

We live in a time in which you can literally find anything you want on the Internet Considering the fact that there are more than 25 billion pages on the Internet distributed across more than 200 million websites, this is not surprising

Building a Bigger Audience Using Twitter

It seems like everywhere you look these days, someone is using or talking about Twitter It’s a great way to keep current on what your friends and family members are doing, and the site’s growing popularity can attest to it

B2B Marketing Strategies

Marketing in the business-to-business (B2B) arena is a completely different game than its consumer counterpart 'Buy one get one free' offers simply won't have the same effect when you're dealing with professional clients

Generating Traffic Using Twitter

Most people know that Twitter is an awesome way to keep current on what’s going on in the world these days Whether the goal is to keep up on the latest specials from your favorite businesses or to simply keep up with your friends’ lives, Twitter is a great tool
Using a mobile coupon strategy as part of a wider concerted marketing effort can be a great way to build customer loyalty and drive sales from prospective customers Mobile coupons are a highly effective way of driving a response from targeted prospects, and are a still a relatively untapped area of marketing

SEO - Content is Still King

As one expert in the internet SEO field put it – “content is the king” of search engine optimization This is becoming more commonly accepted and an even more important fact

Effective Ways to Build Incoming Links

If you want to get your website noticed, the easiest way is to get to the top of popular search engines While all search engines have different formulas, they all have one thing in common: links

Effective Anchor Text to Improve Rankings

The ‘anchor text’ is the keyword or key phrase you use when linking from some another website to your own This is the hyperlinked text that is visible to the human eye

Tips on Email Marketing Management

List building is one of the most profitable online ventures that you can ever get into And if you are already making good money through your website, adding list building and an email marketing management solution into your arsenal might give a good boost to your income earning potential
Mobile marketing is marketing directly to consumers through SMS messaging, leveraging the growing number of mobile phone owners and users Mobile (or text) marketing is predicted to be the next major global technology phenomenon, and to a certain extent it is already used across Europe and Asia by businesses of all sizes to deliver targeted marketing messages on a wholesale scale

The Benefits of Email Marketing

Email marketing is perhaps the most cost-effective direct marketing method, enabling marketers a degree of targeting along with the luxury of full tracking and analytics to measure and tweak results By allowing direct delivery of targeted marketing message to voluntary recipients, an email marketing campaign can ensure business owners a solid ROI and deliver high-margin revenue

Increase Your Profits With Email Marketing

Small business owners spend hours of time and money trying to attract new business A steady flow of new business is necessary for business survival
In terms of search engine optimization, the on-page attributes are only part of the equation A successful SEO campaign also requires link-building, which means garnering links with your keyword as the anchor text (replacing 'Click Here' with 'YOUR KEYWORD') from other websites
Online search engines have replaced phone books for 54% of Americans searching for local businesses As a result, it is now more important than ever for businesses to ensure that they have a high-quality online presence
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