Writing a Powerful Resource Box For Your Articles
- By Jason Bacot
- Published 01/14/2012
- Internet
- Unrated
Jason Bacot
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Most people that have ever done article marketing are familiar with the dreaded resource box. They see it as an unnecessary and irritating extra step in the article writing process. Actually, a resource box is one of your very best friends and the portal by which your readers will get to your website. Would you ignore the front door of your home when you paint your house? Then why would you blow off your resource box?
Writing a powerful resource box is all about knowing what to say in the shortest way possible, and delivering it in such a way that you can be sure people will react. This is done in a very methodical manner that is far from random. You should know your focus and execute the resource box with clear ideas about what you want and why they need to come see you.
One very important and misunderstood part of the resource box is your hyperlink back to your website. You would be amazed at how many times this link does not work on articles. When you insert it, make sure it works guys. Take the extra two seconds to click it. Also, make certain that your hyperlink is embedded with good strong anchor text that reflects your website's keywords. This will make the backlink more valuable and in turn raise your site's rank in search engines. Finally, do not use the same keywords for anchor text every single time. If you do, it begins to look like spam over time. Change it up and give all your site's keywords some love.
Writing the resource box text is another huge part of the process that is often not given the proper love. Think about this...
You have written a great article that has answered a question and left the reader wanting more. You have given them enough to show that you have the answers they are looking for. You have
given them a solid basis to trust your expertise. Your article was like fireworks on the Fourth of July! Then, just when you have them waiting with baited breath for more... You insert this for your resource box...
"Click here for more information."
What person in their right mind is going to actually do that? Not many I promise you. The key is to continue with that engaging text in a manner that continues the trust that you have built.
You want to present a problem that exists that is still left partially unanswered or to be found, and then present a call to action that helps them to decide to move on to your website instead.
The best way to do this is to look at the question your article answered. Every great article should answer a question of some sort, right? Find that question and then ask yourself what else the reader might need to know when you are done. Something directly related works best of course. In other words, asking a reader to visit your dog site after you just wrote an article on kitty litter is not likely to make much sense. However, you might point them toward a dog site after writing an article about potty training puppies.
Finally, you will want to finish off your outstanding resource box by making a call to action. You have to ask the reader to act, and explain why you are doing it. Make it direct, and include your hyperlink in the demand as well. In the example above about dogs, you might say something like "Now that you know the basics of potty training your dogs, you need to come to xxxxxx to learn all about the next step in training your dog. Do not wait for them to become too old to train.. Act now!
That is a call to action.
Resource boxes are not there to be wasted and if you are not putting the same love and care into them as you are the article, your article marketing efforts are being wasted.
Writing a powerful resource box is all about knowing what to say in the shortest way possible, and delivering it in such a way that you can be sure people will react. This is done in a very methodical manner that is far from random. You should know your focus and execute the resource box with clear ideas about what you want and why they need to come see you.
One very important and misunderstood part of the resource box is your hyperlink back to your website. You would be amazed at how many times this link does not work on articles. When you insert it, make sure it works guys. Take the extra two seconds to click it. Also, make certain that your hyperlink is embedded with good strong anchor text that reflects your website's keywords. This will make the backlink more valuable and in turn raise your site's rank in search engines. Finally, do not use the same keywords for anchor text every single time. If you do, it begins to look like spam over time. Change it up and give all your site's keywords some love.
Writing the resource box text is another huge part of the process that is often not given the proper love. Think about this...
You have written a great article that has answered a question and left the reader wanting more. You have given them enough to show that you have the answers they are looking for. You have
"Click here for more information."
What person in their right mind is going to actually do that? Not many I promise you. The key is to continue with that engaging text in a manner that continues the trust that you have built.
You want to present a problem that exists that is still left partially unanswered or to be found, and then present a call to action that helps them to decide to move on to your website instead.
The best way to do this is to look at the question your article answered. Every great article should answer a question of some sort, right? Find that question and then ask yourself what else the reader might need to know when you are done. Something directly related works best of course. In other words, asking a reader to visit your dog site after you just wrote an article on kitty litter is not likely to make much sense. However, you might point them toward a dog site after writing an article about potty training puppies.
Finally, you will want to finish off your outstanding resource box by making a call to action. You have to ask the reader to act, and explain why you are doing it. Make it direct, and include your hyperlink in the demand as well. In the example above about dogs, you might say something like "Now that you know the basics of potty training your dogs, you need to come to xxxxxx to learn all about the next step in training your dog. Do not wait for them to become too old to train.. Act now!
That is a call to action.
Resource boxes are not there to be wasted and if you are not putting the same love and care into them as you are the article, your article marketing efforts are being wasted.