Have you ever noticed that over the last several years, there have been several car dealerships in virtually every city that have shifted from their typical high-pressure sales approach to a "bottom line" approach, where the price on the car is their lowest price, all for the convenience of the customer? Car dealership advertisements preach "no hassle" shopping. Have you ever given any though to what they are doing and why?

Why is it that most of the people you know, at least in the United States, hate buying cars? It's simple, really: car sales people have gained a reputation of being the worst high-pressure sales people in any industry, often stereotyped, and made fun of by Hollywood, comedians, and even their own customers. Car dealerships force their customers to negotiate a price for the car they want and leave them feeling like they always end up with a worse deal than the next customer did. People dread buying cars because high-pressure sales leave customers with a negative feeling about the experience, virtually ensuring that they will try somewhere else the next time and be one-time customers only.

In an effort to change both the perception and to prevent the loss of customers, several companies and dealerships have switched to a "no hassle" concept. They promise that you can come, look around at the inventory, see the actual price, not feel pressured or be forced to negotiate, and leave knowing that everyone else had to pay the same price you did. This idea of providing a positive experience, taking away the pressure, and ensuring customers who will come back again and again are some of the basic tenets of attraction marketing. Rather than pressure people into buying your goods and services, you make the experience positive enough that interested potential customers return on their own.

This same concept, which car dealerships are finding a great deal of success in using, is easily applied to building a successful internet business. Rather than going for the quick sale from a one-time, unknown customer, the focus has shifted significantly. Using the concept of attraction marketing, the focus is now on building relationships with customers who already have an interest in the goods or services you provide, ensuring that the people you attract have both an interest in your product and a better likelihood of providing you with repeat business.

Attraction marketing allows you to get out of the high-pressure, low conversion sales business and focus more on drawing people to you people who already have at least some minimal interest in the goods and services you are selling. By using the concept of attraction marketing rather than network marketing or high-pressure sales, your marketing efficiency and conversion rates will increase dramatically. Face it; it's a lot easier to convince someone to pay money for something that they already want that to try to talk someone into buying something they never thought about having in the first place.