Search engine marketing (SEM) is the cornerstone of every
successful online business. In order to survive in todays online
marketplace, your business needs to have a clear vision and a
solid marketing strategy. Staying on top of search engine trends
and researching new keyword phrases for your online business or
product is now a necessary process. In this two part article I
will cover the main aspects of search engine marketing and how
you can apply them to your own SEM strategy.

Keyword Research: Keyword research plays a very important role
in making sure that your web site is seen for what it really is.
If you choose keywords that no one is searching for, you will be
wasting your time optimizing and promoting your web site.
Knowing how your audience searches and targeting known key
phrases is the basis for the whole search engine marketing (SEM)
process.

Article Writing & Submission: Writing articles on subjects
related to your business or products will bring a great deal of
traffic and product awareness for your web site. A well written
article will be picked up and re-published to hundreds of other
relevant web sites within a few weeks. What a great way to get
the word out there. Most article submission sites allow a link
back to your web site at the bottom of your article. This is
also a great way to receive solid back links to your web site
once your article is published. Here is a link to just over One
Hundred Article Submission Websites.

XML & RSS Feeds By Subscription: Streaming new content to
customers from your web site on a daily or weekly basis can be a
great way to get repeat business. Use XML or RSS feeds by
subscription on your web site to get the word out on a new
product or service you are offering. Customers can easily
subscribe to your XML or RSS feed for instant notification when
you post a new article or newsletter to your web site. Using
subscription feeds can help increase awareness and bring
customers back for repeat business again and again.

This is the first of two articles on The Components Of A
Successful Search Engine Marketing Strategy.

Copywright XOptimize 2006

About the author:
Dallas Harvey is a successful internet marketing specialist with
over 5 years of SEO & SEM experience. He is a expert in search
engine optimization, search engine marketing, and specializes in
proven organic search optimization strategies. For a list of
Free SEO Tools, Internet Marketing Strategies & Marketing Tips
visit http://XOptimize.com