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Off page SEO: The importance of incoming links and search engine optimization
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Senior Writer
SEO Marketing Articles is an article directory that has over 1300 authors and has published over 6000 articles. 
By Senior Writer
Published on 11/1/2006
 
Off page seo is an integral part of getting your web site indexed in search engines. All of your on page, or onsite, Search Engine Optimization will be wasted if you don't have a method for getting search engine robots to your web site in the first place.

Off page SEO: The importance of incoming links and search engine optimization

Off page seo is an integral part of getting your web site
indexed in search engines. All of your on page, or onsite,
Search Engine Optimization will be wasted if you don't have a
method for getting search engine robots to your web site in the
first place.

So, how do you go about getting these search engine robots to
your web site? A simple way to do this is to get other web sites
to link to yours. Getting a web site to link to your new site is
not really that difficult, only it can take a bit of time. There
are literally thousands of web sites out there that will give
you a link to your web site simply for the asking. The internet
is a beautiful thing!

I am going to focus on one group of web sites that will help you
with your off page seo link building: online directories. These
are collections of links to web sites grouped by related
categories. The good thing about these directories is that with
a little bit of effort you can find high ranking directories
that will allow you to place your web site link in their
directory without payment and without having to link back to
them. Typically these directories can be found by doing a search
for "Free non reciprocal directory" in your favorite search
engine. The problem with this method is that it can be time
consuming.

1) If you don't have a compiled list of these directories, it
could literally take you an hour just to submit your web site to
5-10 directories.

2) If you by chance find a web site that has links to these
types of directories but you don't have a good method of
submitting your web site: It could take you up to 5 minutes or
more just to submit 1 link!

Why would I even suggest this method if it is such a hassle?
It's because there are web sites that will do the "dirty work"
for you. Directory submission services can take the hassle and
mind numbing effort out of your off page search engine
optimization. Simply do a search for "Directory Submission
Service" in your favorite search engine to find some of these
time saving gems.

The reason you absolutely need incoming links is so that your
web site can start to get crawled, then indexed, by search
engines. As I stated above: It doesn't matter if you have the
most search engine friendly web site in the world: If search
engine robots cannot find your website: you've wasted your time
and money! Do not waste your time with "search engine
submission" services: while these methods can work, they are
very slow to get results. If you submit your web site to Google
via their "Add Your Website" page, you can expect to wait 4-6
weeks or more for Google to even visit your web site! There's no
guarantee they will return, either. With the directory
submissions I've mentioned here your web site can be crawled and
even indexed by search engines within 24 hours of getting your
link placed on a high ranking web site.

The main point is this: in order to get your web site crawled
and indexed by search engine robots quickly, you need to build
incoming links to your web site. Do them yourself, or hire
someone else to do them for you, it doesn't matter. Otherwise,
your pretty new web site might never have a visitor other than
yourself.

About the author:
Rob Ferrall has a target="_blank">SE Friendly directory submission service
that offers directory submissions at an affordable rate.