Now is the right time to market websites via the mobile
Internet. The market is relatively new and there are only a
handful of competitors. Making a quick move now could help
businesses establish dominance in the market leaving the
competition trailing behind. The days of SMS marketing are
numbered. Mobile marketing
(http://www.accuracast.com/services/mobile-search-marketing/ )
is no longer limited to just sending out blanket SMS messages to
scores of users with the hope that some might be interested. The
mobile Internet brings the same flexibility to handheld devices
as the World Wide Web brought to PCs. A wide variety of
marketing options are now available: Qode Consumers can simply
click a smartcode, enter keywords or even scan a barcode and
bypass long URLs, search engines or cumbersome menus to access
mobile content using a new technology called Qode. Marketers can
use Qode to make any campaign, product packaging, retail display
or even magazine publication immediately interactive. The
potential applications of Qode are very attractive, especially
for contests, coupons, tickets, polls and real-time information
access. * Qode (http://www.qode.com/ ) Mobile Search Google, MSN
and Yahoo! now offer mobile search advertising programs either
individually or in partnerships. Mobile search, like traditional
search offers the option to market via organic mobile search
optimization
(http://www.accuracast.com/services/mobile-search-marketing/optim
isation.php ) or paid mobile search advertising
(http://www.accuracast.com/services/mobile-search-marketing/adver
tising.php ). * Google Mobile
(http://services.google.com/adwords/mobile_ads/ ) * MSN and
Ingenio (http://advertising.msn.com/Mobile ) * Yahoo! and Bango
(http://mobile.yahoo.com/searchmarketing/ ) Both organic and
paid search are currently quite non-competitive in the mobile
market. Gaining dominance in either is relatively cheap and
quick at present and companies that react quickly are likely to
be able to reap rich rewards and grow intrinsically owing to the
first mover advantage. Text & Web Triggers Web triggers allow
users to enter their phone number on a website and receive an
SMS push with a link or some sort of content. Text triggers
allow users to send an SMS message as a request from specific
content. Both text and web triggers have been in use for a while
now. However very few businesses actually fully understand the
potential of such services. Using a web trigger, for example is
a very easy way of getting visitors
(http://www.accuracast.com/services/search-engine-optimisation/vi
sitor-traffic.php ) to the regular website aware of the fact
that they can also access the site from a handheld device, on
the go, which could be invaluable for travel, news and
entertainment related sites. * Bango web trigger
(http://bango.com/services/technology/access.aspx ) Viral Mobile
Campaigns Mobile content can be promoted virally by encouraging
users to send a link to a friend from a mobile website, by
encouraging them to forward (WAP Push) a message to another
user's phone - often in exchange for points or free content - or
even via blog marketing
(http://www.accuracast.com/services/search-engine-optimisation/bl
ogging.php ) campaigns. The great thing about viral campaigns
are that if done correctly, once set up they incur no further
cost and continue growing exponentially, for free! The Next Step
Websites that have the content simply need to make that content
available to mobile Internet users. Mobile website optimisation
services are usually helpful in ensuring that websites work
perfectly on a range of handheld devices. Mobile marketing
agencies are then able to help businesses promote that content
and monetize it. * AccuraCast mobile search marketing
(http://www.accuracast.com/services/mobile-search-marketing/ )
Other articles to read: * Top 5 Link Building Services
(http://www.accuracast.com/seo-weekly/link-building.php ) *
Maximising Future Profits With SEM 3.0
(http://www.accuracast.com/seo-weekly/profits-sem.php ) SEO
Weekly ( http://www.accuracast.com/seo-weekly/ )

About the author:
Before founding AccuraCast, Farhad worked for and provided
consulting services to a number of large and medium sized
enterprises in the UK and USA including 3Com, Proctor & Gamble
and Household (HFC, HSBC). He has over 7 years of experience
marketing products and services online and offline.