Twitter Marketing Strategies - Are These 4 Mistakes Costing You Money?
http://www.seo-marketing-articles.com/articles/6394/1/Twitter-Marketing-Strategies---Are-These-4-Mistakes-Costing-You-Money/Page1.html
Paul Friar
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Published on 04/18/2010
Twitter is an extremely popular and lucrative social networking site and is a great tool in your fight for traffic Millions of people are now using twitter to converse on many different subjects all around the world, constantly
Twitter is an extremely popular and lucrative social networking site and is a great tool in your fight for traffic. Millions of people are now using twitter to converse on many different subjects all around the world, constantly. But before you start marketing on Twitter there are some mistakes that could cost you money if you don’t avoid making them yourself.
1. Not using your own picture on your profile.
Although some twitter users do not use their own picture, they are missing out on potential followers because a real picture helps people connect with you and makes a good impression. Your own face on your profile allows others to know that you are a real person, not just a business trying to make money online.
2. Automatically sending direct messages to new followers that are sales messages.
This guarantees you will lose followers as quickly as you gained them. Only ever send out friendly, welcoming direct messages and not the type that tries to get your new follower to immediately buy something you are selling. It always puts people off, very few follow the link ion the message, and worse you might be losing followers by doing this.
It is possible that some will follow the link and purchase your product, but consider the overall cost of all those followers you have just lost. You get sick of salesmen, and so do your twitter followers, so don’t be just another salesman. Instead just send a message that thanks them for following you.
3. Trying to get lots of followers without anything decent to post.
It is going to take you some time to grow your list of followers, so you have to be patient. You will not get many followers when all you are posting is that you are looking forward to using twitter, and those types of messages. If you have nothing of value to post yourself than simply retweet the valuable content of your niche market competitors. This is a great way of getting visitors to your profile, as people always like to see who is retweeting. Try and get yourself included in a discussion of others within your market.
4. Never send out one sales tweet after another.
If all you ever do is advertise your business all the time, without posting any other content type, then your followers will quickly get tired of this and stop following you. Think about this, why would anyone want to follow someone who only ever sells stuff and has nothing else of interest to say?
Twitter is for humans, not computers, so be friendly and do not over promote your business. Limit sales or advertising tweets to 10% of tweet content and keep the rest educational and informative. Try and post content that you would like to see yourself if the roles were reversed.
Although all this is mostly common sense, there are some twitter marketing strategies which are more complex, and perhaps best left to professional marketing automation products. These are not free, but the professional can see how to recoup such marketing expenditure in minutes when these twitter marketing strategies are in use.
1. Not using your own picture on your profile.
Although some twitter users do not use their own picture, they are missing out on potential followers because a real picture helps people connect with you and makes a good impression. Your own face on your profile allows others to know that you are a real person, not just a business trying to make money online.
2. Automatically sending direct messages to new followers that are sales messages.
This guarantees you will lose followers as quickly as you gained them. Only ever send out friendly, welcoming direct messages and not the type that tries to get your new follower to immediately buy something you are selling. It always puts people off, very few follow the link ion the message, and worse you might be losing followers by doing this.
It is possible that some will follow the link and purchase your product, but consider the overall cost of all those followers you have just lost. You get sick of salesmen, and so do your twitter followers, so don’t be just another salesman. Instead just send a message that thanks them for following you.
3. Trying to get lots of followers without anything decent to post.
It is going to take you some time to grow your list of followers, so you have to be patient. You will not get many followers when all you are posting is that you are looking forward to using twitter, and those types of messages. If you have nothing of value to post yourself than simply retweet the valuable content of your niche market competitors. This is a great way of getting visitors to your profile, as people always like to see who is retweeting. Try and get yourself included in a discussion of others within your market.
4. Never send out one sales tweet after another.
If all you ever do is advertise your business all the time, without posting any other content type, then your followers will quickly get tired of this and stop following you. Think about this, why would anyone want to follow someone who only ever sells stuff and has nothing else of interest to say?
Twitter is for humans, not computers, so be friendly and do not over promote your business. Limit sales or advertising tweets to 10% of tweet content and keep the rest educational and informative. Try and post content that you would like to see yourself if the roles were reversed.
Although all this is mostly common sense, there are some twitter marketing strategies which are more complex, and perhaps best left to professional marketing automation products. These are not free, but the professional can see how to recoup such marketing expenditure in minutes when these twitter marketing strategies are in use.