Postcard Printing – the Answer to Business Marketing Challenges
- By Hema Mahesh
- Published 03/11/2010
- Marketing
- Unrated
Hema Mahesh
Through this article, we try to provide valuable information about Business Postcards and its effectiveness. For printing and mailing more business promotional products, you can visit Postcard Printing.
View all articles by Hema Mahesh
Business Postcards are an effective and memorable way of getting a message across for businesses of all types. In an age where email dominates all communications, a postcard stands out as being more personal and compelling than most other ways of keeping in contact with clients and potential customers. Brochures, pamphlets and letters are easily forgotten, and are often discarded before even being read, but a postcard rarely fails to grab the attention of its intended reader.
A well-designed postcard is a thing of beauty. It produces an immediate emotional response in its receiver, and also manages to convey a great deal of information. Postcard printing is a potent tool that can be used to advertise your business’s products and services, and leaves a lasting impression upon the receivers of the postcards. This favorable impression is of immense value to businesses, especially in difficult economic weather. Furthermore, postcards are inexpensive to produce and distribute, and can be readily sent out for any occasion. Postcards can be used to commemorate special events, congratulate clients or business partners, gain new customers, announce the sales of new products and services, and even to send out service reminders to current customers.
Once you decide to use postcards for marketing or communication purposes, you must set about the task of designing the postcards. An appealing design is critical to the success of the postcard. One of the first things to note about postcard design is that people relate to graphics
and pictures better than to content consisting only of text. Therefore, you should try to identify striking pictures and visual elements that communicate the nature of your business. These graphics must be accompanied by well-chosen headlines and captions in order to fully communicate with the receiver of the postcard.
Several other important decisions relating to the design of the postcard must be made, including the size and orientation and the paper it is printed on. Printers usually offer several different sizes, the most common of which is 4 inches by 6 inches. Other common sizes are 5x7 and 6x11. Postcards can be printed in both horizontal and vertical orientations, each of which has its advantages. You should choose the one that best complements the content of your postcard. The paper used to print postcards must be durable and cost-effective. Heavy cover stock, such as 10pt or 14pt cover is usually used.
Firms that offer postcard printing often offer a wide range of ancillary services, from postcard design to direct mailing. You may be able to base your postcard on professionally designed templates that are available from the printers. However, make sure that the template matches the intended size of your postcard; if not, the images and text of your postcard may end up being stretched or cut off by the edges of the postcard. If you choose to use direct mail postcards, you must remember to leave space for the address and stamps at the bottom of the postcard.
Finally, remember that the time, effort and money that you invest in creating and distributing your business postcards is sure to pay off in the long run.
A well-designed postcard is a thing of beauty. It produces an immediate emotional response in its receiver, and also manages to convey a great deal of information. Postcard printing is a potent tool that can be used to advertise your business’s products and services, and leaves a lasting impression upon the receivers of the postcards. This favorable impression is of immense value to businesses, especially in difficult economic weather. Furthermore, postcards are inexpensive to produce and distribute, and can be readily sent out for any occasion. Postcards can be used to commemorate special events, congratulate clients or business partners, gain new customers, announce the sales of new products and services, and even to send out service reminders to current customers.
Once you decide to use postcards for marketing or communication purposes, you must set about the task of designing the postcards. An appealing design is critical to the success of the postcard. One of the first things to note about postcard design is that people relate to graphics
Several other important decisions relating to the design of the postcard must be made, including the size and orientation and the paper it is printed on. Printers usually offer several different sizes, the most common of which is 4 inches by 6 inches. Other common sizes are 5x7 and 6x11. Postcards can be printed in both horizontal and vertical orientations, each of which has its advantages. You should choose the one that best complements the content of your postcard. The paper used to print postcards must be durable and cost-effective. Heavy cover stock, such as 10pt or 14pt cover is usually used.
Firms that offer postcard printing often offer a wide range of ancillary services, from postcard design to direct mailing. You may be able to base your postcard on professionally designed templates that are available from the printers. However, make sure that the template matches the intended size of your postcard; if not, the images and text of your postcard may end up being stretched or cut off by the edges of the postcard. If you choose to use direct mail postcards, you must remember to leave space for the address and stamps at the bottom of the postcard.
Finally, remember that the time, effort and money that you invest in creating and distributing your business postcards is sure to pay off in the long run.