The vast majority of people that are driving traffic to a website do so with nothing permanent in mind. Although it certainly is possible for you to be successful when doing this, the real problem is that it is a rather shortsighted method. Traffic, provided it is targeted, can be enough to sustain your business quite well but you're going to need to continually work on getting that traffic in order to continue to make money online. That is why I always recommend that you build a list from your traffic before you begin selling to them.

Most Internet marketers are going to admit readily that the money is in the list. Although it certainly is nice to be able to get traffic from Google and other sources, that traffic quickly dries up and you really don't have any control over it for the long term. The same isn't true whenever you own a list of targeted subscribers. As long as you take good care of them and continue to give them the information that they are looking for, they will reward you with traffic at a moments notice. As a matter of fact, some people have dropped almost every other form of traffic generation in favor of building a large list.

The most effective way for you to be able to do this is to drive traffic to a squeeze page instead of driving it directly to your main website. A squeeze page is simply a small page that markets to the individuals that land on it, offering them some kind of incentive in order to sign up for your email list. Personally, I find that the better the offer you have, the more individuals you are going to have that convert over to subscribers. If you really go over the top with what you're offering, they will stay subscribers for a very long time.

If you've never put a squeeze page together before, there are some templates that are available online which can help you to do so very easily. These have been tested through a number of different means and can assist you in being able to make sure that each person that lands on your page has the best opportunity of filling out the box with their email address. Using the elements on the page and designing them to suit your own needs is the best way for you to get started with this method quickly.

How do you drive traffic to a squeeze page? You drive it in absolutely any way that you can. Some of the best methods include search engine marketing, pay per click marketing, forum marketing and blog commenting. You can even drive people directly from your main website to your squeeze page and keep them as customers for the long term. Just continue to drive traffic to this simple page and it will reward you with a list of subscribers that will continue to purchase from you for as long as they stay on your list. It really is that simple.