Top 5 Reasons Punk Rock Makes a Lousy Marketing Model
http://www.seo-marketing-articles.com/articles/5783/1/Top-5-Reasons-Punk-Rock-Makes-a-Lousy-Marketing-Model/Page1.html
Scott Lindsay
Make A Website in minutes with the Website Builder at http://HighPowerSites.com. Start a HOME BUSINESS and Sell Ebooks at http://BooksWealth.com. By Scott Lindsay
Published on 02/26/2010
You can love punk rock music You can enjoy the atmosphere created at a concert
You can love punk rock music. You can enjoy the atmosphere created at a concert. You can even enjoy the lifestyle of a punk rocker, but in the end the dynamics of punk rock are not conducive to great online marketing. We’ll even get to an explanation as to why these are problematic at the end of our list. Let’s look at the music.
1. It’s loud. The music can assault the auditory senses of those less accustomed to the music. It’s an atmosphere that allows for only one voice to be heard with no regard for any other. Much of the punk rock music relies on screaming.
2. It’s in your face. The scene of punk rock is dominated by bold imagery that can seem foreign and frightening. It can seem intimidating and causes some decisions to be made with the motivation of fear.
3. It can be offensive to some. If you were not raised in an atmosphere where puck rock was accepted the music, clothing and culture can seem less than civil or appropriate.
4. It can seem angry. Punk rock has often raged against authority in favor of personal expression. To those less acquainted to the culture the anger (real or imagined) can seem dangerous.
5. It doesn’t seem safe. If there is danger in the punk rock movement then there is a void in safety for those involved. This can also be detrimental to the acceptance of the movement.
How does this list relate to online marketing? One of the keys to success in your business objectives is to work at making decisions with the least amount of negatives. Let’s revisit this list in terms of marketing.
1. It’s loud. Maybe people will hear you, but it may come across as brash.
2. It’s in your face. The boldness of the message can seem less in touch with the average consumer and may only find acceptance among a certain demographic.
3. It can be offensive to some. By catering to a certain group you may unintentionally be alienating some who may be drawn to your product in other circumstances.
4. It can seem angry. Clients are not looking for confrontation especially with someone they are considering buying a product or service from.
5. It doesn’t seem safe. If a customer believes the marketing approach is unsafe they will not have an interest in purchasing the product.
Punk music relies on a counter cultural approach to reach a disenfranchised group of individuals who identify with the music and the angst. This may work in this genre of music because there is a niche of music lovers who identify with the themes and culture the music represents.
There may also be a niche market for this type of approach to marketing, but the fact remains consumers are generally drawn to those things that have the fewest negatives. It’s not always the positives a consumer pays the most attention to, but those things that leave the least downbeat impression. So, while the attitude of punk rock works for music it doesn’t work very well in reaching business customers with a ‘positive’ message.
1. It’s loud. The music can assault the auditory senses of those less accustomed to the music. It’s an atmosphere that allows for only one voice to be heard with no regard for any other. Much of the punk rock music relies on screaming.
2. It’s in your face. The scene of punk rock is dominated by bold imagery that can seem foreign and frightening. It can seem intimidating and causes some decisions to be made with the motivation of fear.
3. It can be offensive to some. If you were not raised in an atmosphere where puck rock was accepted the music, clothing and culture can seem less than civil or appropriate.
4. It can seem angry. Punk rock has often raged against authority in favor of personal expression. To those less acquainted to the culture the anger (real or imagined) can seem dangerous.
5. It doesn’t seem safe. If there is danger in the punk rock movement then there is a void in safety for those involved. This can also be detrimental to the acceptance of the movement.
How does this list relate to online marketing? One of the keys to success in your business objectives is to work at making decisions with the least amount of negatives. Let’s revisit this list in terms of marketing.
1. It’s loud. Maybe people will hear you, but it may come across as brash.
2. It’s in your face. The boldness of the message can seem less in touch with the average consumer and may only find acceptance among a certain demographic.
3. It can be offensive to some. By catering to a certain group you may unintentionally be alienating some who may be drawn to your product in other circumstances.
4. It can seem angry. Clients are not looking for confrontation especially with someone they are considering buying a product or service from.
5. It doesn’t seem safe. If a customer believes the marketing approach is unsafe they will not have an interest in purchasing the product.
Punk music relies on a counter cultural approach to reach a disenfranchised group of individuals who identify with the music and the angst. This may work in this genre of music because there is a niche of music lovers who identify with the themes and culture the music represents.
There may also be a niche market for this type of approach to marketing, but the fact remains consumers are generally drawn to those things that have the fewest negatives. It’s not always the positives a consumer pays the most attention to, but those things that leave the least downbeat impression. So, while the attitude of punk rock works for music it doesn’t work very well in reaching business customers with a ‘positive’ message.