SEO - Content is Still King
- By Warren Miller
- Published 02/20/2010
- Marketing
- Unrated
Warren Miller
Warren Miller is the lead marketing consultant for Lazer Promotions - a 'new media' marketing agency that delivers customized solutions through new technologies. They just launched the Lazer Alliance membership club to help businesses to get ahead online, featuring marketing tools, one-on-one consulting and more. Their blog is updated daily with essential business advice.
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As one expert in the internet SEO field put it – “content is the king” of search engine optimization. This is becoming more commonly accepted and an even more important fact. Unfortunately, according to most recent surveys, few people in the field focus on the text content when applying SEO techniques to their websites. In fact, most people mostly concentrate on link building to attract more traffic instead of actually providing internet users with a useful and informative website. It would be a more effective strategy to focus on your text and content optimization, which is arguably the most important part of online seo.
The first thing to remember is to focus meaningful content around the key phrases you want to use to optimize your ranking. Remember, when the google search results are displayed, not only does the link appear, but also an excerpt of the text with the keywords in bold. This means that if the key phrase you are using is, lets say, “buy green earth pots”, then words highlighting that phrase should be surrounding it, for example, gardening, vegetables, environmental and so on.
It’s also a good idea to pay special attention to the tag titles you use for your site. They must contain your main keywords and also be attractive enough to get a higher google ranking. A relatively new tip that internet SEO experts recommend is to actually make the keywords and/or the content surrounding them in bold.
A lot of people claim that the “be bold” strategy actually works. This, as is the case with many SEO techniques, has yet to be confirmed one way or the other.
Diversification is very important when it comes to your web page content and search engine ranking optimization. Most SEO experts say it is important to have unique text content on every page of your website to have a higher google ranking. Use your own imagination in order to provide unique and interesting content. Search the web for some useful copywriting advice. Keep a scrap book of written material that attracted and kept your attention. If you are absolutely stuck with writing, opt for the services of an online business consultant or freelance writer. They can be surprisingly affordable and can easily help get a return on that investment. It’s also extremely important to keep updating the content of your pages regularly to preserve and improve the google ranking you have achieved. A stagnant or unchanging site will not only be ignored by google, but also by visitors.
Once you are covered in terms of good content, you can use it for other marketing avenues…such as email marketing. Some experts recommend that even the same article placed on your web page, if distributed by email, will not only reach more internet users, but will also generate much more extra traffic to your site. These should also be posted to the top article directories in order to drive even more traffic to your site by utilizing the backlink in the resource box at the end of the article.
The first thing to remember is to focus meaningful content around the key phrases you want to use to optimize your ranking. Remember, when the google search results are displayed, not only does the link appear, but also an excerpt of the text with the keywords in bold. This means that if the key phrase you are using is, lets say, “buy green earth pots”, then words highlighting that phrase should be surrounding it, for example, gardening, vegetables, environmental and so on.
It’s also a good idea to pay special attention to the tag titles you use for your site. They must contain your main keywords and also be attractive enough to get a higher google ranking. A relatively new tip that internet SEO experts recommend is to actually make the keywords and/or the content surrounding them in bold.
Diversification is very important when it comes to your web page content and search engine ranking optimization. Most SEO experts say it is important to have unique text content on every page of your website to have a higher google ranking. Use your own imagination in order to provide unique and interesting content. Search the web for some useful copywriting advice. Keep a scrap book of written material that attracted and kept your attention. If you are absolutely stuck with writing, opt for the services of an online business consultant or freelance writer. They can be surprisingly affordable and can easily help get a return on that investment. It’s also extremely important to keep updating the content of your pages regularly to preserve and improve the google ranking you have achieved. A stagnant or unchanging site will not only be ignored by google, but also by visitors.
Once you are covered in terms of good content, you can use it for other marketing avenues…such as email marketing. Some experts recommend that even the same article placed on your web page, if distributed by email, will not only reach more internet users, but will also generate much more extra traffic to your site. These should also be posted to the top article directories in order to drive even more traffic to your site by utilizing the backlink in the resource box at the end of the article.