Writing Your First Newsletter
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Senior Writer
SEO Marketing Articles is an article directory that has over 1300 authors and has published over 6000 articles. By Senior Writer
Published on 10/16/2006
Part of any successful business is building a relationship with
your network and any prospective clients. A newsletter can be a
useful marketing tool for keeping in touch with them. Reminding
them of who you are and what you do and an opportunity to
provide added value, let them know about your services and
offers.
1. Purpose. Firstly - What's it's purpose? Who is your audience?
Are you planning to gain clients, grow your reputation or both?
2. Be authentic, be yourself - this will distinguish you from
all the other 1000s of newsletters out there.
3. Jotting down ideas for potential topics. Start a notebook,
open up a file for ideas as you come up with them or come across
something you think might be useful.
4. Sign up to other people's newsletters. Subscribe to people or
businesses newsletters that you know or respect and see how they
do it. They vary a great deal in content, quality, format and
frequency. See what you like and dislike, what would work for
you?
5. Think of a key topic and start writing. Start with whatever
comes to mind. Maybe leave it a day or so then do some more.
Work on it until you're reasonably happy but don't expect
perfection. It's going to evolve and change over time as your
business grows so the important thing is to get it out there!
6. Set yourself a deadline. Stick to it and then get it posted.
Decide on a frequency and plan time to write it on a
weekly/monthly basis or whatever frequency you feel comfortable
with. Twice a month seems to be the recommended frequency for
keeping you fresh in people's minds but might seem too much. A
longer newsletter once a month or quarterly may be better for
your type of business and your potential audience.
7. Format and layout. Although I cut and paste mine from Word
some email browsers convert it to text, which can mess up the
formatting so keep it simple. Avoid tables, columns and large
images. Formatting and automation becomes more important as your
distribution list grows. Once you're happy with the layout
create a template that you can re-use each time.
8. Avoiding the spam filters. Filters look for certain words
within the email title and content and filter out suspect emails
as spam. Some subscribers may not even realise that your email
isn't reaching them. Lots of images and different fonts styles
and sizes will also affect filters. Keep it simple. Use a
utility like Spam Assassin to check the header and text of your
newsletter to avoid it being filtered out by some ISPs spam
filters.
9. Contact Information. Always include your contact information
and your brief business message or tagline - what's your niche,
who are your clients? Provide a link to your website.
10. Subscribe/unsubscribe options. I've had people forward my
newsletters so give new subscribers a way to contact you and get
added for the next one. Confirm with new subscribers that you
have added them. Known as double opt-in and available through
some auto responders. Always give people the option to
unsubscribe from your newsletter. This is a legal requirement in
some countries and is good practice.
11. Your distribution. Now you've written it, who are you going
to send it to? Use your current address book - friends, family,
colleagues, people you've met networking. It's grown as my
contact database has grown. Capture people's email addresses
when they visit your website. If you make a new contact - send
them your newsletter as an example of who you are and what you
do and invite them to subscribe.
Important: Don't include the address list in the To: field. Use
the Bcc list instead. This stops your readers seeing everyone
else's email address and possibly getting into the hands of
spammers!
12. Test. Send it to a couple of friends to test it out - they
can give you feedback on it. Also send it to yourself if you
have various email accounts with different providers to see that
they get through the filters OK and any formatting comes across
OK.
You can add auto responder services as you go and increase the
frequency - apparently monthly is too little, some people
recommend twice a month or even weekly. I receive some that are
2-3 times a week (too much in my opinion).
Additional tips:
Best day to send.
Business: Tuesday to Thursday. Monday people tend to be dealing
with emails after the weekend. On Friday most people want to
leave early and clear their desks at the end of the week so will
tend to ignore less important emails.
Personal: People are more likely to read their emails on Friday
to Sunday. However, people may also check personal emails when
at home so it can be harder to target them specifically.
Best time to send.
Around lunchtime's are best avoiding the morning rush of emails
and the end of the day when people are less likely to read them
before they leave the office.
The most important thing is to get started.
Copyright 2006: Clare Evans
About the author:
Clare writes on several topics to help busy, stressed
individuals and small business owners organise their lives
more effectively.
Get her free monthly newsletter at
receive free Weekly Time Tips on managing your time.
Part of any successful business is building a relationship with your network and any prospective clients. A newsletter can be a useful marketing tool for keeping in touch with them. Reminding them of who you are and what you do and an opportunity to provide added value, let them know about your services and offers.
Writing Your First Newsletter
Part of any successful business is building a relationship with
your network and any prospective clients. A newsletter can be a
useful marketing tool for keeping in touch with them. Reminding
them of who you are and what you do and an opportunity to
provide added value, let them know about your services and
offers.
1. Purpose. Firstly - What's it's purpose? Who is your audience?
Are you planning to gain clients, grow your reputation or both?
2. Be authentic, be yourself - this will distinguish you from
all the other 1000s of newsletters out there.
3. Jotting down ideas for potential topics. Start a notebook,
open up a file for ideas as you come up with them or come across
something you think might be useful.
4. Sign up to other people's newsletters. Subscribe to people or
businesses newsletters that you know or respect and see how they
do it. They vary a great deal in content, quality, format and
frequency. See what you like and dislike, what would work for
you?
5. Think of a key topic and start writing. Start with whatever
comes to mind. Maybe leave it a day or so then do some more.
Work on it until you're reasonably happy but don't expect
perfection. It's going to evolve and change over time as your
business grows so the important thing is to get it out there!
6. Set yourself a deadline. Stick to it and then get it posted.
Decide on a frequency and plan time to write it on a
weekly/monthly basis or whatever frequency you feel comfortable
with. Twice a month seems to be the recommended frequency for
keeping you fresh in people's minds but might seem too much. A
longer newsletter once a month or quarterly may be better for
your type of business and your potential audience.
7. Format and layout. Although I cut and paste mine from Word
some email browsers convert it to text, which can mess up the
formatting so keep it simple. Avoid tables, columns and large
images. Formatting and automation becomes more important as your
distribution list grows. Once you're happy with the layout
create a template that you can re-use each time.
8. Avoiding the spam filters. Filters look for certain words
within the email title and content and filter out suspect emails
as spam. Some subscribers may not even realise that your email
isn't reaching them. Lots of images and different fonts styles
and sizes will also affect filters. Keep it simple. Use a
utility like Spam Assassin to check the header and text of your
newsletter to avoid it being filtered out by some ISPs spam
filters.
9. Contact Information. Always include your contact information
and your brief business message or tagline - what's your niche,
who are your clients? Provide a link to your website.
10. Subscribe/unsubscribe options. I've had people forward my
newsletters so give new subscribers a way to contact you and get
added for the next one. Confirm with new subscribers that you
have added them. Known as double opt-in and available through
some auto responders. Always give people the option to
unsubscribe from your newsletter. This is a legal requirement in
some countries and is good practice.
11. Your distribution. Now you've written it, who are you going
to send it to? Use your current address book - friends, family,
colleagues, people you've met networking. It's grown as my
contact database has grown. Capture people's email addresses
when they visit your website. If you make a new contact - send
them your newsletter as an example of who you are and what you
do and invite them to subscribe.
Important: Don't include the address list in the To: field. Use
the Bcc list instead. This stops your readers seeing everyone
else's email address and possibly getting into the hands of
spammers!
12. Test. Send it to a couple of friends to test it out - they
can give you feedback on it. Also send it to yourself if you
have various email accounts with different providers to see that
they get through the filters OK and any formatting comes across
OK.
You can add auto responder services as you go and increase the
frequency - apparently monthly is too little, some people
recommend twice a month or even weekly. I receive some that are
2-3 times a week (too much in my opinion).
Additional tips:
Best day to send.
Business: Tuesday to Thursday. Monday people tend to be dealing
with emails after the weekend. On Friday most people want to
leave early and clear their desks at the end of the week so will
tend to ignore less important emails.
Personal: People are more likely to read their emails on Friday
to Sunday. However, people may also check personal emails when
at home so it can be harder to target them specifically.
Best time to send.
Around lunchtime's are best avoiding the morning rush of emails
and the end of the day when people are less likely to read them
before they leave the office.
The most important thing is to get started.
Copyright 2006: Clare Evans
About the author:
Clare writes on several topics to help busy, stressed
individuals and small business owners organise their lives
more effectively.
Get her free monthly newsletter at
receive free Weekly Time Tips on managing your time.