Most webmasters, whether they are experienced or not, know the
importance of promoting your website with articles.
Unfortunately, many beginners do not realize the importance of a
well-written article. Of course you can throw some words
together and name your slop something but most article
directories will reject it and who would read it anyway? As a
professional ghostwriter, Webmaster and owner of three article
directories, I see the type of articles that people submit and I
will tell you, it is discouraging.

Before you even start your article, keep in mind that
optimization wins the search engine rankings whether in an
article or in your actual website. Quality key word optimized
articles are very important. With this in mind, follow these
steps to write your first quality key word optimized article to
promote your website.

Come up with one main keyword or keyword phrase and one
secondary. You will integrate these keywords into your article
for optimization. These keywords do not have to be exactly the
same every time. Your keyword could be ,white Nike shoes, if you
use the phrase ,my white shoes are Nikes, or something similar
it will be just as advantageous. For a 400-word article, I
recommend using your main keyword or variation of it about 6
times. If possible try to put your main keyword into your title.

Write a description. This can be anywhere from one sentence to
one large paragraph. The description will be the first thing
people read so try to make it catchy. Many webmasters just write
the full article and use the first paragraph as their
description. Most directories will deny an article that has the
same description as the first paragraph of the article. If you
decide not to write a description and you just use the first
paragraph, be sure not to include the first paragraph in the
actual article body. That brings up to the next step.

Writing the body. There are a few things you absolutely must
know you are to be successful promoting your website with
articles. One of the main reasons I reject articles in my
directories is for no spaces between paragraphs. If cannot
stress this enough. You must have a space between each
paragraph. Next, you never indent your paragraphs. We are not
writing letters in school. When writing an article to promote
your site, do not indent anything. Next, grammar, you do not
have to have a degree in English to write an article that looks
good. Most people misspell words on occasion. If you can write
an article that portrays a knowledgeable person then you are on
your way to success. Writing the resource box, A.K.A. authors
area. Writing a quality, key word optimized article that people
will love to read will not do you any good without a link to
your site. The resource box gives you the opportunity to tell
your readers about you and your website. You can just put a
standard link to your site in this area but search engines put
your link text into consideration so it is always better to use
html if the directory accepts it and use the main keyword for
your site as the link text. The last thing you need to know
about the resource box is that overdoing it could cause negative
results. When a publisher browses through articles to post on
his or her website, blog, newsletter or e-zine among many other
things they are looking at the number of outgoing links in the
resources box. Keep the number of outgoing links in your
resource box to a minimum of two or less for best results.

The quicker you understand the information in this article and
put it to use, the quicker your website will achieve top search
engine ratings. Be creative, be informational and you will enjoy
a lifetime of success.

About the author:
Joshua Spaulding is an Author providing Free Training on how to
target="_parent">Make Money Online Joshua also moderates an
Articles
Directory with Free Website Content.