How To Use An Automatic Email Responder For Profit
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Published on 10/16/2006
How can you use an Automatic Email Responder for Profit?
The most popular use of an autoresponder is the Ezine or
Newsletter. Millions of websites offer some sort of newsletter
to maximize the profitability of their efforts.
Take a look back at why you built a website in the first place.
To make money, right? Well, most people won't buy anything when
they first visit your site.
You probably are spending a lot of time and money to drive
traffic to your website. So, should you let them just leave
without getting something out of the deal? No, of course not.
You should at least make an effort to capture their name and
email address, to follow up with your visitors.
By simply placing an opt-in form on your site, you drastically
increase your odds of converting that visitor into a paying
customer. It gives you the ability to stay in contact with them
and build trust in that person.
It is often stated that it takes about 7 or 8 impressions for a
potential customer to even click on your ad. It will also take
some time for many people to part with their hard-earned money.
This is why you must work for the chance to prove you have the
solution this person needs.
Even if you do not have what they need right now, you are still
letting them know "Hey, I'm still here, available to help you
when you need me". You may also use the newsletter to inform
them of new products you have to offer. New solutions to other
issues that they may have.
When choosing an autoresponder, don't believe they are all the
same. Each may have something different to offer. You can
purchase some autoresponders for a one time fee. These would
normally require much more maintenance on your part. Another
drawback is when you have a large list, it might take hours for
all of your messages to be sent. You could even experience
problems where your list gets cut off, and only half of your
subscribers will get the email.
Other providers offer services to help manage your list,
automatically delete bounced email accounts, and ensure your
entire list receives your emails. This will also free up a lot
of your time, which would be much better spent doing what you do
best, selling.
Two of the largest autoresponder services are GetResponse and my
favorite, AWeber. You can check these out at
target="_blank">http://gre.getresponse.com and
target="_blank">http://ars.aweber.com.
I would highly recommend using one of the two. Remember, you are
running a business, and it should be treated as such. Make your
decisions wisely.
The best part of autoresponder follow-ups and newsletters is the
high Return on Investment (ROI) these are capable of producing.
Managing your own newsletter costs very little time and money.
It allows you to take advantage of Targeted marketing, as well
as Viral marketing.
It becomes targeted marketing instantly, as this person was
interested enough to take the next step and join your mailing
list. This makes them a much better target for your advertising
and sales efforts.
It would become viral marketing when your messages are passed
along to their friends and family, who in turn pass them along
to someone else, and so on. Of course, you should have your
links included within the message and in your sig file
(signature area), so everyone who receives the message can find
your site, and join your list.
Building your mailing list, and maintaining a simple newsletter,
could very well be one of your most Effective and Profitable
marketing campaigns.
Copyright 2006 www.KeystoneEdge.com
About the author:
Author works to provide free tips, recommendations, and online
business information at target="_blank">http://www.KeystoneEdge.com to help you
succeed in making money on the Internet.
How can you use an Automatic Email Responder for Profit?
How To Use An Automatic Email Responder For Profit
How can you use an Automatic Email Responder for Profit?
The most popular use of an autoresponder is the Ezine or
Newsletter. Millions of websites offer some sort of newsletter
to maximize the profitability of their efforts.
Take a look back at why you built a website in the first place.
To make money, right? Well, most people won't buy anything when
they first visit your site.
You probably are spending a lot of time and money to drive
traffic to your website. So, should you let them just leave
without getting something out of the deal? No, of course not.
You should at least make an effort to capture their name and
email address, to follow up with your visitors.
By simply placing an opt-in form on your site, you drastically
increase your odds of converting that visitor into a paying
customer. It gives you the ability to stay in contact with them
and build trust in that person.
It is often stated that it takes about 7 or 8 impressions for a
potential customer to even click on your ad. It will also take
some time for many people to part with their hard-earned money.
This is why you must work for the chance to prove you have the
solution this person needs.
Even if you do not have what they need right now, you are still
letting them know "Hey, I'm still here, available to help you
when you need me". You may also use the newsletter to inform
them of new products you have to offer. New solutions to other
issues that they may have.
When choosing an autoresponder, don't believe they are all the
same. Each may have something different to offer. You can
purchase some autoresponders for a one time fee. These would
normally require much more maintenance on your part. Another
drawback is when you have a large list, it might take hours for
all of your messages to be sent. You could even experience
problems where your list gets cut off, and only half of your
subscribers will get the email.
Other providers offer services to help manage your list,
automatically delete bounced email accounts, and ensure your
entire list receives your emails. This will also free up a lot
of your time, which would be much better spent doing what you do
best, selling.
Two of the largest autoresponder services are GetResponse and my
favorite, AWeber. You can check these out at
target="_blank">http://gre.getresponse.com and
target="_blank">http://ars.aweber.com.
I would highly recommend using one of the two. Remember, you are
running a business, and it should be treated as such. Make your
decisions wisely.
The best part of autoresponder follow-ups and newsletters is the
high Return on Investment (ROI) these are capable of producing.
Managing your own newsletter costs very little time and money.
It allows you to take advantage of Targeted marketing, as well
as Viral marketing.
It becomes targeted marketing instantly, as this person was
interested enough to take the next step and join your mailing
list. This makes them a much better target for your advertising
and sales efforts.
It would become viral marketing when your messages are passed
along to their friends and family, who in turn pass them along
to someone else, and so on. Of course, you should have your
links included within the message and in your sig file
(signature area), so everyone who receives the message can find
your site, and join your list.
Building your mailing list, and maintaining a simple newsletter,
could very well be one of your most Effective and Profitable
marketing campaigns.
Copyright 2006 www.KeystoneEdge.com
About the author:
Author works to provide free tips, recommendations, and online
business information at target="_blank">http://www.KeystoneEdge.com to help you
succeed in making money on the Internet.