Encouraging people to subscribe to your online newsletter is
vital in any web promotion strategy. The subscription page is
the one that "makes or breaks" the deal - an attractive,
intuitive and easy to use subscription page can boost your
number of newsletter readers. Too much information can scare off
visitors while too little requested information can make the
process look like it was put together in a rush. In order to
increase your number of newsletter subscribers, try the
following:

* The subscription page should not contain more than five or six
information fields (items). Remember that the web and online
surfing are all about speed and efficiency - no one will take
the time to fill in 30 blanks with personal information.

* Depending on your newsletter type and target audience, you
should request the basic name and email address information. In
addition, requesting for a geographical location (city, ZIP code
or state) will also work well if this type of data can be used
to improve your sales or coverage.

* Don't scare people off by requesting detailed information such
as home address or phone number. These are clearly used for
marketing purposes and even if the subscriber fills these items
in they will most likely provide false data.

* Make sure to create an attractive design for the subscription
page, but still very intuitive and easy to use.

* A link to an example of your previous newsletter issues can
dramatically boost subscription rates. You can also place an
image link - with a snapshot from on of your previous
newsletters.

* You will be surprised to learn how important it is to place a
small
privacy policy statement on the subscription page. Mention
that you will not sell their email address or use it for
marketing purposes - this will further increase your
credibility.

Description of Your Newsletter

A short text describing the newsletter can also increase the
subscription numbers. Write a concise and relevant text,
announcing the type of content your newsletter regularly has,
how frequently they will receive it in their inbox and give a
description of your regular newsletter subscribers. You should
also stress on the benefit that the reader gets from subscribing
- this is also important because many readers will like to
receive your promise and then see if you keep it. The final
element of the subscription page should be the call to action -
a link or a button saying something like "Click here to
subscribe".

The finished subscription page should offer the visitor plenty
of information that they can choose to view, without
overcrowding the page or making it hard to subscribe.

A well built subscription page is vital because it is the first
step towards building a loyal visitor list. You can publish the
greatest and most informative newsletter in your field - but you
will never get the reader numbers you expected unless you
convince them to subscribe in the first place.



About the author:
Discover How to Get More Ezine Subscribers - Starting
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