How can you feasibly expect to make the most of your Adwords or
PPC campaigns if you are not tracking your keywords and learning
which keywords are converting to sales?

Lots of clicks on a particular ad for a certain keyword doesn't
guarantee that that keyword is the one providing the sales /
leads.

It could be that on checking your campaign you see 10 clicks on
one particular keyword and 2 clicks via another keyword. With 2
sales as a result of these 12 clicks your first instinct is that
those 10 clicks have most likely provided your 2 sales.

This is most definitely not always the case. I've seen some
keywords receive lots of clicks but zero sales and other
keywords make a sale with almost every click.

If you are serious about running the best campaigns for the
highest ROI (Return On Investment) you should be tracking which
keywords are converting to a sale / lead. You can loose serious
money if you're not tracking your keywords at this level.

So how do you do this?

You could use Googles own 'Conversion Tracking' tool, which is
part of the Adwords system. In fact you should. But there's one
problem. The statistics are not real-time, there's a one hour
delay between the click on your ad and the report of the click
in your administration area.

Although not a major issue this presents the possibility that
you will haemorrhage cash initially until you run through all
your testing, keyword and bid editing and filtering for your
campaign. There is another option.

Track Your PPC Keyword Conversions In Real-Time

Another way to track is to add some very simple code to your
landing pages. (Note you will need to do this with the Adwords
Conversion tracking tool as well). By adding some basic code to
your landing page and the destination URL in your ad you can
track in real-time which keywords are converting.

To the point of having the exact keyword / phrase that results
in a sale / lead delivered with that sale or lead. In other
words as each completed sale or lead arrives in your inbox you
also get the keyword / phrase that resulted in that sale / lead.

This will allow you to quickly spot a trend or a hot keyword and
adjust your bid accordingly to bring in more clicks for that
converting keyword.

The Dynamic Landing Page

Another benefit of using this method is that you can tailor your
landing page to any particular keyword / phrase coming via your
Adwords campaign.

What do I mean by that?

It's very simple. You can take the keyword / phrase that has
just resulted in a click on your ad and rather than just have it
sent to your inbox with a sale / lead you can have it displayed
on your landing page. Wherever you choose.

Think about that for a moment. A prospect has just searched on
Google, clicked on your ad, arrived at your landing page and
seen the exact same keyword / phrase he's just used on Google.
How much more inclined will he be to believe he's found what
he's looking for? How much more likely is he to take action
because of this?

Answer: You will see a huge increase in your conversions!

Placing this keyword in the browser title, the page title, the
alt tags and the body copy moves your prospect much closer to
taking action and becoming a customer.

You can get the code and the instructions for real-time tracking
and the dynamic landing page in my Advance Adwords Mini Course
here - href="http://www.ppcaccelerator.com">www.ppcaccelerator.com

About the author:
Darren Yates has been online 12 years and is the developer of
unique Pay Per Click Software href="http://www.ppcaccelerator.com">PPC Accelerator. You
can learn more advance techniques for increasing your profits
with Adwords by subscribing to his free Advanced Adwords Mini
Course here - href="http://www.ppcaccelerator.com">Adwords Optimisation.

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