The inconvenience of building an opt-in mailing list using PPC
(pay per click) search engines, is the cost connected to it. The
following technique can reduce and even neutralize these costs
and at the same time quickly build an email list for your chosen
niche market.

Many internet marketers stress the importance of having your own
mailing list, as this is where a more important stream of income
may come from, within your online business. However, when
entering a new niche market the challenge is often to build the
new list quickly from start.

Getting free search engine traffic may take months and a lot of
optimization & link building work, before seeing any results.
One solution is to use PPC search engines which delivers instant
traffic to your website and opt-in form. But how do we get rid
of some of the costs a pay per click solution involves?

First, an opt-in mailing list is an email list a visitor choose
to sign up to when visiting a web page, to get information
delivered to their email box. They also usually have to confirm
this subscription by doing a one-click confirmation in the
sign-up email sent to them, before the information is delivered.
This is to protect the visitor from getting unwanted
information. At this point they have approved the subscription
and is on the opt-in mailing list.

In this technique i'm going to show you, one has to think long
term ROI (return of investment) as this method is just meant to
reduce or erase the inital cost of getting a subscriber to your
list. The real, long term value after that, is the opportunity
to follow up your subscribers with useful, free information and
at times offering them products, services, reviews etc., which
he or she may be interested in.

If you do it right, you can end up with total sales income from
your list, greater than the total subscriber cost, thus getting
you on the profitable side. As the targeted subscriber list
grows, the more income you can expect from it.

A subscriber which is given valuable free information over time,
will be far more open to trust and buy from you, when offered
products and services as well. An example is one of my niche
websites, targeted to the stock market, which as of this writing
has grown to 1100 opt-in subscribers and is a consistent source
of income through affiliate links integrated into free stock
market market updates, delivered via email. The value of these
free market updates also ensure low unsubscription rates.

Just one simple day trading software banner, which shows up at
the end of every update, has alone generated enough income to
more than cover my monthly electricity expenses. In addition
comes ebook sales and more. It's not a huge revenue but is just
one income stream among several others, which added together
gives good extra income besides a regular day job. If a regular
guy like me (educated as a car mechanic) can build an online
income, so can you. The key is to continue building websites and
opt-in lists in profitable niche markets, until a full income
goal is reached.

This PPC cost reducing method may help to increase profit
margins even more:

On your domain, create a simple "landing page" with an opt-in
form, which is presented to the targeted visitor when they click
on a PPC ad. Focus on the benefits of subscribing to your free
email list, what's in it for them. By offering them bonuses like
a free report, ebook, ecourse, tool, etc., a higher subscription
rate could be the result.

At the top, center of the page, code in a Google Adsense ad in
the 728x90 format. For more information on how Adsense can
generate an income for you, do a Google search for "Adsense" and
you will find plenty of suggestions and tutorials.

Remove any Adsense ad border, change general ad colors to blend
in with the color of your page. Black ad text against a white
background page is the best. Change URL colors within the ad to
the blue URL color you often see on many web pages. An example
of this preferrable ad format and configuration, is available on
the niche stock market website i mentioned above: HREF=http://oextradingresources.com>http://oextradingresources.co
m

Now, to the main point, what this Adsense ad will do for you is
to put money in your Adsense account, whenever a visitor clicks
on one of the ads. The same visitor may also sign up for your
opt-in newsletter. On the other hand, a visitor may click on an
ad but leave your website without signing up to your newsletter.
Of course, a visitor may also leave without any actions at all.

In the list building process, this combination of Adsense income
and an opt-in form on the same page, can overall help reduce or
even neutralize the cost of getting targeted visitors from pay
per click search engines, into your newsletter.

Income from Adsense can vary from a few cents up to dollars per
click, depending on your target market. To give a clue and a
perspective on how valuable Adsense can be for you, there are
many people out there making a good living from Adsense based
websites alone, even without running any newsletters. But in my
opinion, having a mailing list to promote to, is after all a
reliable way compared to any unpredictable changes in external
programs.

About the author:
Arild Myklebust is the editor and author of a Free href="http://internetmarketingtips.ws">Internet Marketing
Tips website, with a Free 5 Day Internet Marketing Ecourse
included, filled with search engine optimization and online
income generating tips, techniques and articles.