The World Wide Web is far from a click, view, and enjoy system.
The number of intricacies is mind boggling. In the race for
supremacy techies have developed and fine tuned several ways to
gain and retain No 1 slot. It is all about ranking, spiders,
SEO, and more.

To be successful one needs to be popular and accessed. And, to
be accessed or get hits one must tease the surfer with
enticements in the form of content. Webmasters use hooks to
bait, it is the World Wide Web version of fishing. Hooks can
take the avatar of news hook, contrary hook, attack hook,
resource hook, or humor hook.

Basically its innovative ways to "get attention." And it could
be anything from gossip, to hard news, to generating opinions,
to asking for suggestions. To be effective it must have use,
that is provide content which interests others.

So in terms of definition linkbaiting is web content that is
placed on web pages in order to gather links from other web
pages. All it really needs is to "capture" attention and this
sets the ball rolling and in an instant the website has a huge
number of links. All it establishes is that in the World Wide
Web content retains its position of NO1.

Second is the though whether content results in links or is
content generated just to produce links? So the question is
whether linkbaiting is an SEO strategy? Over the internet
opinions vary but all acknowledge that content and links are
important to good business.

To be an effective linkbaiter you need to:

* Keep your hand on the pulse of the World Wide Web. Know what
is popular, what works, what methods are ineffective, and so on.
The best way to do this is to read blogs, RSS feed, and forum on
the Internet and SEO. Check with regularity sites like
Technorati,
PC world, and Google Zeitgeist. Read reviews as well
as headlines and keep an ear open for whispers and excitement.

* Create link-worthy content and "spread the word" through
blogs, interactive forums, and reviews of your work. Tease the
innate curiosity in internet surfers and techies.

* Remember its news that gets views. The content must be
current, juicy, and informative. Study what works on sites like
Digg and Newsvine.

* Attempt to be unique. Bring facts that are refreshing and not
rehashes.

* Conversations and dialogues work. People love to opine and
give advice so write content that invites reactions. Start a
flow of though and let others take over. A heated discussion on
a current topic of interest to webmasters, designers, techies,
ecommerce sites, and users works wonders and draws people like
bees to honey.

According to a post by Jim Westergren what can work is: valuable
how tos; special reports; profiles with special insights of
prominent news worthy people; useful tools; contests; product
reviews; new wars among giants like Microsoft and apple; scams;
jokes; new software; trendsetters; or in depth research on
something of universal interest.

Linkbaiting is integral to site building and promotion. To find
out what works experts recommend keep in view sites like
del.icio.us/popular/ and www.digg.com/ and blogs such as
Lifehacker and Gizmodo. Other great sources are e-zines and web
2.0 applications.

In reality the WWW seems to have come full circle!

About the author:
Aaron Brooks is a freelance writer for href="http://www.1888seoservices.com"> Seo Services , the
premier website to find Seo consulting, link buildings and
professionals seo training, online marketing tips, seo tools and
more. He also freelances for Submit href="http://www.1888pressrelease.com"> Free Press Release
Site