Loyalty and referral programmes - Loyalty and referral programmes are fantastic ways to thank your clients for sticking with you thru thick and thin as well as getting new clients to sign up to your gym. One very important thing that gym owners should keep in mind is to balance their gym marketing to benefit both old and new clients. If one feels more appreciated than the other you will loose clientele from both groups. Don't over complicate your programme structures and make sure that members understand all the conditions.

Free and Corporate Memberships - Different membership types should be established for different member groups. Special memberships are great methods of attract new members. Free membership will allow people to sample the gym as well as fitness routines before making long-term commitments. This is a super marketing trick as people have a tendency to want more once they have tried a taste of something. Corporate memberships are offered to businesses at group rates, who in turn offers it to staff as some form of benefit.

Weight loss challenge - Weight loss challenges have proven very successful thus far. Contestants are drawn by the cash prizes at first and the idea of a sexy, thin body secondly. The chance of looking good while making money at the same time is just to good to pass-by. Now you can also use this winning formula is your membership recruitment. Upon subscription to membership of your gym, the new members' measurements and weight is recorded. At rule pre-determined intervals the member will be re-weighed and measured to determine how much weight has been lost or gained and prizes to be awarded. Make sure that the rules, terms and conditions are clear and unambiguous so that there is no chance for misunderstanding or disputes.