How to Market My Personal Training Services For a New Business
- By Morgan Le Fay
- Published 05/14/2009
- Marketing
- Unrated
Morgan Le Fay
The last thing you will have to do when you are wondering how to market my personal training services is keep your customers once you get them and give them a reason to get your new business. http://www.kickbacklife.com is a great resource for how to advertise personal training.
View all articles by Morgan Le Fay
If you have made the lead from working for the man to working for yourself, you have a lot at stake and getting your name out there as quickly and effectively as you can is going to be the key to your success. Remember, you don't have a national brand behind your so everything about your marketing plan is a reflection on what your customers can expect from you. When you ask yourself how to market my personal training services, you have to keep this in mind.
If you don't have a website, get one. If you can afford to have it done, start a blog. You are going to be making a lot of contacts and you are not going to have the time to give everyone a complete round up of what you are offering. This will be the place that you have featured on every piece of information that you hand out.
By now, you should know that there are several free blogging sites that you can go to; it is merely a matter of which platform you prefer. Blogger and WordPress are the two big boys of the industry and both have great free templates for you to use. Regardless of the platform, make sure you set up your pages to be informative and interactive for your guests. Keep the first page for information only and then set up additional pages for tips and an interactive blog.
Once you have your site ready to go, you will need to get some business cards printed. You will put some basic information with them along with your website address. You need to give these out like free candy because for about every 50 you give out, you may only get one or two hits. Don't
let that dissuade you though. With any luck, they will pass them off to someone else who is interested. It is a small cost to pay to get your name out there.
Another cheap form of print is going to be printing flyers. Put them up around gym and in the office and anywhere else you can stick them to around the neighborhood. This is just good old fashioned pounding of the pavement that will hopefully lead to a few clients. This is more about making someone remember you when they see you in other forms. Like, "oh yeah, I remember that guy."
Ads in major newspapers may be out of your budget, but the local neighborhood papers will be something that you will want to check out. This will get your advertisement within the community that you live in and people may recognize the name and give you a shot.
Once you get your print media ironed out, it is time to get back on your computer and do some internet marketing. There are lots of things you can do for free that will help you get your name out there even more. Free local classified ads are your first step. Get something up on every site that you can find. Then next thing to do is to get some articles published on personal training and get them submitted to sites like Ezine Articles. If you can't write, hire someone to do them. This will make you an 'expert' in the industry as people are as impressed as hell by someone who is published.
While they will naturally talk about you if they are happy with your services, they will push you on people if you give them some type of credit for it. When you give them that kind of incentive, they are going to have no choice but to be your sales department!
If you don't have a website, get one. If you can afford to have it done, start a blog. You are going to be making a lot of contacts and you are not going to have the time to give everyone a complete round up of what you are offering. This will be the place that you have featured on every piece of information that you hand out.
By now, you should know that there are several free blogging sites that you can go to; it is merely a matter of which platform you prefer. Blogger and WordPress are the two big boys of the industry and both have great free templates for you to use. Regardless of the platform, make sure you set up your pages to be informative and interactive for your guests. Keep the first page for information only and then set up additional pages for tips and an interactive blog.
Once you have your site ready to go, you will need to get some business cards printed. You will put some basic information with them along with your website address. You need to give these out like free candy because for about every 50 you give out, you may only get one or two hits. Don't
Another cheap form of print is going to be printing flyers. Put them up around gym and in the office and anywhere else you can stick them to around the neighborhood. This is just good old fashioned pounding of the pavement that will hopefully lead to a few clients. This is more about making someone remember you when they see you in other forms. Like, "oh yeah, I remember that guy."
Ads in major newspapers may be out of your budget, but the local neighborhood papers will be something that you will want to check out. This will get your advertisement within the community that you live in and people may recognize the name and give you a shot.
Once you get your print media ironed out, it is time to get back on your computer and do some internet marketing. There are lots of things you can do for free that will help you get your name out there even more. Free local classified ads are your first step. Get something up on every site that you can find. Then next thing to do is to get some articles published on personal training and get them submitted to sites like Ezine Articles. If you can't write, hire someone to do them. This will make you an 'expert' in the industry as people are as impressed as hell by someone who is published.
While they will naturally talk about you if they are happy with your services, they will push you on people if you give them some type of credit for it. When you give them that kind of incentive, they are going to have no choice but to be your sales department!