So you've decided to spend some cash on a quick marketing blitz
to get some more traffic to your website. The worst thing you
could do now is waste that money.

Its essential to take your time when writing your text ads. You
might only have 100-200 characters to work with, so make sure
you follow the following tips and I'm sure your investment in
this great advertising medium will pay off.

1. Make sure the ads you are writing are relevant to your
audience. With AdQuick.co.uk, you choose what websites you
advertise on, so you have a good idea what kind of people will
see your ads. If the reason for your ad is more aimed at brand
awareness ,then you can be a little more broad with the audience
you aim your ads at.

2. Be a little bit naughty, look at what your competitors
ads are like. Don't copy them, but by all means get some
creative ideas to help your ad writing.

3. If the ad is advertising a certain offer of yours,
make sure you send any potential customers who click the ad
direct to that page on your website, and not just your homepage.

4. Be direct. Have you got an amazing deal or special
offer? If so, then get the price in the ad somewhere. If you
don't want to put the price in your ad, then at least make sure
you get the actual offer in the ad.

5. DON'T USE CAPTIALS FOR EVERY LETTER IN THE HEADLINE.
It annoys a lot of people and theres no need to shout. By all
means use capital
letters for each first letter in every word in
your ads headline though.

6. Use the conversion tracking feature. This way you can
get a good idea on how many sales or signups come as a result of
your ad. You might have an amazing offer but if your ad isn't up
to scratch you won't get anywhere, but with this vital feedback
you can see what ads need more work.

7. Once you have done your research and you know which of
your ads are working, make sure you don't just use the same ad
over and over again. People will get bored of it and will just
ignore it. Use a selection of different ads that you know work.

8. In a lot of ways the headline is the most important
part of your ad. If you have 35-50 characters to work, this
doesn't mean you have to use all 50. If you can get your message
across in 6 words then that'll be brilliant. Don't try to make
the headline an extension of your own sense of humour, by that i
mean if you try to be funny, others might disagree and just not
click through.

9. Don't rush, and use a spell checker. It might sound
silly, but imagine how you'd feel if you realise that the reason
why your ad that has just ended didn't get any click throughs
because of bad spelling or grammar.

10. And finally, just a recap. Be direct, be simple,
don't try to be smart, keep it short and don't rush.

http://www.adquick.co.uk

About the author:
This article has been submitted by the CEO of Advertising
network Adquick.co.uk. Philip Michael specialises in online text
advertising.