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What is link and its type?
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SEO Marketing Articles is an article directory that has over 1300 authors and has published over 6000 articles. 
By Senior Writer
Published on 10/10/2006
 
HTML offers many of the conventional publishing idioms for richtext and structured documents, but what separate it from mostother markup languages are its features for hypertext andinteractive documents. This section introduces the link, thebasic hypertext construct. A link is a connection from one Web resourceto another. Although a simple concept, the link has been one ofthe primary forces driving the success of the Web. The web asthey call it is a mesh of links. The wired world is now beingcounted for what it is. A Network. The more your pages are wiredor integrated into the overall web linking architecture, thebetter it is from search engine ranking point of view. Googlespecially thrives on crawling on links. Its page rank is ameasure of this. When setting up the linking architecture ofyour site keep in mind that links are of two kinds:

What is link and its type?

HTML offers many of the conventional publishing idioms for rich
text and structured documents, but what separate it from most
other markup languages are its features for hypertext and
interactive documents. This section introduces the link, the
basic hypertext construct. A href="http://www.halfvalue.com/searchResultsAllBHVOA.jsp?keywords
=link&type=Books">link is a connection from one Web resource
to another. Although a simple concept, the link has been one of
the primary forces driving the success of the Web. The web as
they call it is a mesh of links. The wired world is now being
counted for what it is. A Network. The more your pages are wired
or integrated into the overall web linking architecture, the
better it is from search engine ranking point of view. Google
specially thrives on crawling on links. Its page rank is a
measure of this. When setting up the linking architecture of
your site keep in mind that links are of two kinds:

1. Internal links

2. External links

Internal links: Internal links are links to other pages
on the same web site. They are the bridges by which one page of
your site connects to the other & more importantly outlines,
which page of your site will connect to which other page's.

External links: External links are those that take you
to another site. External links on the other hand are the
community tools by which the online community votes for you by
linking to you. The more popular you get is a function of more
incoming links into your website. This in turn is interpreted by
search engines as a measure of your online value creation.

Linking Attribute: It is always preferable to have a
text link rather then a Graphic/Image link, because in a text
link you can use Keywords as the text on which hyperlink is
given. In effect you can make your anchor tag keyword rich.
Anchor tags' text is a very important criterion in search engine
ranking matrix. href="http://www.halfvalue.com/searchResultsAllBHVOA.jsp?keywords
=Search+engines&type=Books">Search engines look at not only
how many people are linking to you, how important they
themselves are but also what they are saying while linking to
you. In fact search engines like Google have gone a step ahead.
They not only look at the anchor tag but also the text
surrounding it. Essentially they are trying to establish the
relevance of that link to your pages content. Another important
aspect of the internal linking of your site is the sitemap. A
sitemap is a page that contains links to every page on the site.
There should be a link to the sitemap on every page, or at least
on the homepage. A sitemap helps you to have an overview of your
site linking architecture as well as it helps SE crawl the
entire web site.

Internal linking architecture There are three forms that
can be assumed while planning the sites internal linking pattern.

Hierarchal: In this kind of Internal linking all the
pages of the website are connected to the home page and home
page is individually connected to all the pages of the website,
but there is no linking between the pages of the website.

Looping: In this kind of Internal linking the home page
is connected to the primary page and the primary page is
connected to the secondary page and this process goes on till
the last page and the last page is connected to the home page in
this way a loop is formed.

Extensive inter linking: In this kind of Internal
linking each page is connected to each other in the website.
What kind of internal linking is preferable in a certain case is
dependent on the objectives you are trying to achieve in terms
of Page rank optimization, user navigation ease & site theme.One
tip to bear in mind is that internal linking should reinforce
the theme. One should not crosslink between the pages on the
site which are unrelated by themes. This will dilute the theme
intensity & affect the page rankings on SERPs.

Redundant Internal links: Two categories of internal
links that should be guarded against are: broken links & dead
links.

Broken links: Broken links are the links that are in
the website and when they are clicked they don't open a webpage
rather they show some error.

Dead links: Dead links are the links that are in the
website and when they are clicked they don't open a webpage and
they don't even show some error.

External linking: External linking on the other hand is
more difficult to control & hence more valued by search engines.
This is what really builds up the PR of the webpage. Good
quality incoming links are craved by the online promotion
experts all over.

For more information on href="http://www.halfvalue.com/blogs/typesoflink.htm">What is
link and its type? visit our href="http://www.halfvalue.com">http://www.halfvalue.com and
href="http://www.halfvalue.co.uk">http://www.halfvalue.co.uk
websites.

About the author:
Sandeep kumar